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Mineral concert ticket decision made by Alan Jackson’s reps at Capitol Records

Posted on Thursday, April 5, 2012 at 9:04 am

By Brian Cain

Mayor Pam Harlowe (l to r) and volunteer Becky McGehee sell Alan Jackson tickets to Shanna Hart and Phyllis Emeigh on Wednesday, April 4, the opening day to buy the concert tickets. Emeigh was the first in line and the first to purchase arriving at the Mineral town hall prior to 7:15 a.m. Photo by John Strader

Free tickets for the “Alan Jackson’s Miracle for Mineral” concert will be limited to Mineral town residents, according to Mayor Pam Harlowe.

She said the decision to limit the number of free admissions to town residents was made by Capitol Records.

Allison Hardy, Capitol/EMI Records spokesperson, said the record company made the decision based on the “nature and verbiage of the contest.”

“It was a free concert for a small town and Mineral won,” Hardy said. “But we’re also opening it up for other areas, as well.”

Hardy said the designated winner was based on township and not zip code.

On Tuesday, Harlowe said she had already disbursed approximately 200 of the fewer than 500 free tickets.

Harlowe said that non-residents could purchase tickets at the Mineral Municipal Building on Wednesday.

Tickets went on sale at 9 a.m. and cost $42.50, cash-only, with a limit of eight per person.

Harlowe said the record company made a limited number of tickets available for sale through the town primarily for those who do not have an Internet connection to purchase tickets online.

She said that online tickets could also be purchased through Alan Jackson’s website.

Gold Circle tickets—which are general admission but include access to a viewing area close to the stage, a T-shirt and an autographed Alan Jackson 8×10 photograph—are also available online for $100.

After the August 23 earthquake, more than 31,000 votes were cast for Mineral (23117) in the online contest to win a free Alan Jackson concert. The contest rules indicated that Jackson would play a free concert for between 1,000 and 3,000 attendees.

The Town of Mineral has approximately 425 residents.

During a March 15 press conference, Harlowe said that the paid admissions will be used to raise funds for the Louisa Education Foundation’s earthquake relief fund. Those funds are expected to be earmarked for a particular project, such as the new high school’s auditorium or sound system.

“We thought Mr. Jackson would like that,” Harlowe said.

Exactly how much would be donated is not yet clear. Although Alan Jackson is performing for free, the costs of the concert are estimated at $200,000. High-dollar sponsorships—up to the $75,000 title sponsor Smithfield Foods—are expected to offset those expenses.

The concert is scheduled for May 20 at the parking lot between Louisa County’s high school and middle school.

Should the free tickets to the Alan Jackson concert be limited to town of Mineral residents?

  • No (78%, 697 Votes)
  • Yes (22%, 191 Votes)

Total Voters: 888

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Gates will open at 5 p.m., an unannounced opening act will start at 6 p.m., and Alan Jackson will perform at 8 p.m. All equipment and trash will have to be cleared out overnight ahead of school on the following day, a Standards Of Learning test day.

Jackson’s Capitol Records team has generally handled all arrangements and made key decisions regarding the concert.

 Concert/Golf Day details

Ticket availability: In limited number at the Mineral Municipal Building for in-person purchase or online at

All tickets are general admission. Re-entry is prohibited.

What to bring: blanket or chair (seating is not provided)

What not to bring: alcohol, tobacco, coolers, backpacks, glass containers, food or drink, video or professional lens cameras, no animals permitted with the exception of service animals

Parking with shuttle service: Walton Park, Mineral Volunteer Fire Department and potentially town church parking lots

Sponsorship opportunities: Main stage sponsor $50,000, event sponsor $15,000. Sponsors receive VIP passes, promotional materials and advertising opportunities.

Alan Jackson Charity Golf Classic: Registration begins at 8 a.m. on Saturday, May 19, at the Royal Virginian Golf Course with shotgun start at 9 a.m.

Hole sponsorship is $1,000 with 100 percent of the donation going to charity and includes two VIP concert passes.

Player capacity is 18 foursomes and the cost is $400 per team or $100 per individual.

First place winners will each receive an autographed guitar trophy from Alan Jackson, with additional prizes for closest to the pin and longest drive.

Contact Michael Hathaway of the Royal Virginian Golf Course at (804) 457-2041 for player reservations and Brad Clark, Capitol Records Nashville at (615) 269-2078 for sponsorship opportunities.