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Jingle contest win is music to Jouett Elementary’s ears

Posted on Thursday, February 2, 2017 at 8:00 am

Jouett Elementary School music teacher Holly Ivancic (l to r) and Principal Justin Grigg happily accept a $5,000 check from Michael and Son Services president Basim Mansour and his son, Tamir. The school won the company’s annual jingle contest in the Charlottesville market.

Jouett Elementary School music teacher Holly Ivancic (l to r) and Principal Justin Grigg happily accept a $5,000 check from Michael and Son Services president Basim Mansour and his son, Tamir. The school won the company’s annual jingle contest in the Charlottesville market.

The music program at Jouett Elementary School is about to get a little boost after the school won the 2016 Michael and Son Jingle competition.

The school was awarded $5,000 after collecting the most online votes for a video they created for the electrical, heating and plumbing company’s Charlottesville market competition.

Basim Mansour, founder and president of Michael and Son, along with his young son, Tamir, presented the check to Principal Justin Grigg in front of the entire student body during a “community meeting” on Jan. 20.

“We are thrilled with all of the support that we received from our families and Team LCPS,” Grigg said afterward.

Grigg, who is in his first year as principal, said he noticed a billboard advertisement about the Jingle contest while driving through Richmond last year at about the same time that it was announced Trevilians Elementary School had submitted a video and won the competition.

In mid-November, students and faculty at Jouett Elementary School collaborated on the project to produce their own entry for this past year’s contest. There were many ideas, and after meeting over a period of several days to brainstorm, they came up with something everyone could agree on and shot the video.

In addition to a few members of the school staff, several students performed in the video. Kids in kindergarten through fifth grade who excel in music were asked to participate, and many parents were supportive.

The young thespians worked to “repair” a water fountain, bathroom plumbing and other tasks that Michael and Son handles on a daily basis, and incorporated the entire script into the company’s theme song.

“The students were natural talents and enjoyed collaborating with the adults on this project,” Grigg said. “The students were filled with ideas, excitement and Jouett pride. We all had fun bringing this vision to life.”

To get the word out and encourage people to vote for the school’s video, weekly all calls and frequent emails were sent to Jouett Elementary School parents and stakeholders.

To read the entire story, see the Feb. 2 edition of The Central Virginian.


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