The Central Virginian

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Louisa store owner brings out the beauty in others

Posted on Tuesday, March 6, 2018 at 5:00 am

Sherri Keely-Ison, owner of Gypsy Soul Sherri in the town of Louisa, sorts through some of the designer label clothing sold at her thrift boutique.

Sherri Keely-Ison has put her heart and “Gypsy Soul” into her store, and it shows.

The Louisa resident of four years and West Virginia transplant said that she saw more than just a need for a women’s thrift boutique in Louisa, but an opportunity to create an environment that was more laid-back and inclusive than the high-end stores you find in malls and big cities.

On September 16, 2017, she fulfilled a dream she’d had for over a decade and opened “Gypsy Soul Sherri,” which combines her love of shopping with a unique environment and warm personality.

“Personally, when I go shopping for myself, I like to go for an environment where I feel welcomed, and not judged… a fun, laid back kind of environment,” she said.

Her small shop, on Loch Lane next to Panda Garden, has a wealth of name brand purses, boots, jeans and tops, all at the cutting edge of fashion.

“We have Hollister, American Eagle, Gap, Vera Bradley,” Keely-Ison said. “In purses we have Coach, Foster, Agner, and a lot more. And it’s not consignment, it’s all owned by me.”

Keely-Ison is no stranger to running a business. She and her husband, Stu, also own SS Mechanical, a successful HVAC/commercial refrigeration install company based in Louisa.

“I had two daughters with expensive tastes,” she said with a laugh. “So thrift shopping became a way of life with me.”

She also uses her store as an opportunity to give back to the community that has welcomed her.

This is a partial article. To read the full story, pick up a copy of the March 1, 2018 issue of The Central Virginian at one of many newsstands around the county, the newspaper’s office or subscribe today at
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