Advertising Rates
Classified Liners
$10.70 for up to 12 words, then $1 per word over 12.
FREQUENCY/VOLUME DISCOUNTS
| 48X / 3,000” yr | $14.72 |
|---|---|
| 24X /1500” yr | $15.35 |
| 12X / 750” yr | $15.75 |
| 6X / 375” yr | $15.95 |
DEADLINE: MONDAYS AT 10am
Ad Design
Support Materials:
Submit high resolution logos, photos, illustrations via email.
– Accepted formats: JPEG, TIFF or EPS files.
– Predesigned ads in PDF or InDesign [packaged] file format only.
– We provide free professional design at no additional charge, including one proof.
Printing Specs for best results:
Min. resolution 200 dpi
Do not save color art as RGB
All colors must be CMYK - full process.
Do not use 4-color black type [use 100% black only]
DEADLINE: Submissions due on Mondays by 10am.
Ads must be approved by Tuesday at 12 NOON for upcoming Thursday edition.
Special Service Prices
Graphic design and typesetting are included in the advertising space charge.
Additional charges apply for the following services:
• Guaranteed placement: 15% [min. 30” ad size]
• Full color: $200
Ad design MECHANICAL REQUIREMENTS
| 6 Column Broadsheet • Finished size: 11.25”x 21.5” | |
|---|---|
| 1 column | 1.7361” |
| 2 column | 3.6389” |
| 3 column | 5.5417” |
| 4 column | 7.4444” |
| 5 column | 9.3472” |
| 6 column | 11.25” |
| Classifieds • 8 Columns | |
|---|---|
| 1 column | 1.2604” |
| 2 column | 2.6875” |
| 3 column | 4.1146” |
| 4 column | 5.5417” |
| 5 column | 6.9688” |
| 6 column | 8.3958” |
| 7 column | 9.8229” |
| 8 column | 11.25” |
$8.96/pci each
Combo Rates
Reach more readers in our other publications covering the Northern Neck. Rate is discounted as combo once scheduled in The Central Virginian.
Print Sizes & Ad Rates Per Issue
*Note: all prices listed are per issue. Rates effective November 1, 2022.
| Size | Open | 6x | 12x | 24x | 48x |
|---|---|---|---|---|---|
| FULL COLOR | $2,405.00 | $2,127.80 | $2,083.70 | $2,008.10 | $1,873.28 |
| FULL BW | $2,205.00 | $1,927.80 | $1,883.70 | $1,808.10 | $1,673.28 |
| HALF COLOR | $1,202.50 | $1,063.90 | $1,041.85 | $1,004.05 | $936.64 |
| HALF BW | $1,102.50 | $963.90 | $941.85 | $904.05 | $836.64 |
| QUARTER COLOR | $601.25 | $531.95 | $520.93 | $502.03 | $468.32 |
| QUARTER BW | $551.25 | $481.95 | $470.93 | $452.03 | $418.32 |
| EIGHTH COLOR | $297.50 | $264.50 | $259.25 | $250.25 | $234.20 |
| EIGHTH BW | $262.50 | $229.50 | $224.25 | $215.25 | $199.20 |
| SIXTEENTH COLOR | $153.13 | $138.28 | $135.92 | $131.86 | $124.64 |
| SIXTEENTH BW | $118.13 | $103.28 | $100.92 | $96.86 | $89.64 |
Upcoming Special Sections
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