Small businesses are vital to our local communities and economic growth. As we all face economic challenges during this time, it’s important that as we’ve provided our communities the local news since 1879, we remain committed to keep our readers informed and communities strong. That is why we are creating a $10,000 matching grant fund to assist local businesses reach customers and strengthen their marketing and reopening efforts. We stand with you.

How the program works

The Central Virginia will provide up to $10,000 of matching advertising dollars to locally-owned businesses. We will match your advertising spend up to $500 a month.
Program is effective June 1 – July 31, 2020.
Final deadline for submitting an application is July 17th.
Grant can be used only on ROP print ads and online display at

What you need to know

This grant is open to any locally owned business in The Central Virginian circulation market area, in need of advertising support during the COVID19 crisis. The Central Virginian is not giving away cash. Dollar-for-dollar matching grants are available up to $500 per month and will be awarded for use within the months of June and July 2020. Grant funds can be used toward print and/or digital advertising. Funds cannot be applied to previously run ads not applied for under this program, and cannot be credited toward outstanding advertising balances.

Matching Grant Form

  • How to Apply
  • Finish

Fill out the form below with information on how you would use your advertising grant to help your business. Once you submit the application, your The Central Virginian Multimedia Specialist will be in touch within 1–2 business days. If you have any questions, do not hesitate to reach out to your representative or the advertising department.

Applly Today

Please indicate media you are requesting to be matched.

Please indicate media you are requesting to be matched.

Verify and Submit

Online Poll

Your reaction to reopening

According to the governor, barber shops, beauty salons, campgrounds and religious institutions are authorized to reopen starting May 15. How likely is it that you will go to at least one of these in the next few weeks?

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Guest Column

  • 2 min to read

Safely socially distanced in my little tire house, able to wander the woods every day with a big dog, the new viral reality often seems distant, not an issue on my part of Earth. Getting in my car for a weekly run to the store, the mask on the seat quickly reminds me that things are very different on most of the planet. As virus cases and deaths slow here and grow there, we both move closer to a new, semi-open state and farther from our pre-viral, normal past. Read more

  • 3 min to read

Years ago, before becoming a pastor, I was perilously close to being fired. My job as a manager began with such promise, moving the family from Richmond to Virginia Beach for what seemed to be the opportunity of a lifetime. I oversaw a thriving metropolitan automobile dealership. At first, everything seemed fine, but it wasn’t long before sales declined and problems appeared. I was working harder than ever. What was wrong? Read more

  • Updated
  • 2 min to read

May Day, the worldwide May 1st celebration of spring that dates back to pre-Roman times, has been canceled. The radio distress call for help — Mayday! Mayday! Mayday! — is more likely heard during these crazy virus times. Read more

  • Updated
  • 1 min to read

Watching coronavirus updates on the television these days is both sobering and scary.  Although I know humanity as a whole will persevere, the reality is that many of our lives will likely be forever changed somehow. That being said, I’d like to use this column to share with you some uplifting moments which recently occurred in Zion Crossroads. Read more

  • 1 min to read

My husband recently asked me if I would give him a haircut, so he wouldn’t have to go to the salon and be in close proximity to others. Darn coronavirus! We both had mixed feelings about this. I have zero cosmetology training, but he really needed a trim.   Read more

  • Updated
  • 1 min to read

Good morning, dear readers. With the coronavirus affecting so many aspects of our lives, it’s comforting to see springtime arriving as usual. Spring comes in phases and I love them all. Read more

  • 2 min to read

I had a feeling the bear would be early. With such a mild winter seemingly done, what point was there to sleeping in for a hungry bear? So, there he was, 40 minutes into spring, a large void in the yard, hoping to find and tear down the bird feeders but finding only a little seed on the ground. My early bear hunch had me taking in the feeders nightly. Sorry big guy, no snacks this year. Read more

  • Updated
  • 1 min to read

My children cannot remember life before their great-grandfather lived next door. They love him and hold him dear. They see how hard it is to be 90 years old, and how much the interactions he has with his family sustain him. Read more

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