Small businesses are vital to our local communities and economic growth. As we all face economic challenges during this time, it’s important that as we’ve provided our communities the local news since 1879, we remain committed to keep our readers informed and communities strong. That is why we are creating a $10,000 matching grant fund to assist local businesses reach customers and strengthen their marketing and reopening efforts. We stand with you.

How the program works

The Central Virginia will provide up to $10,000 of matching advertising dollars to locally-owned businesses. We will match your advertising spend up to $500 a month.
Program is effective June 1 – July 31, 2020.
Final deadline for submitting an application is July 17th.
Grant can be used only on ROP print ads and online display at

What you need to know

This grant is open to any locally owned business in The Central Virginian circulation market area, in need of advertising support during the COVID19 crisis. The Central Virginian is not giving away cash. Dollar-for-dollar matching grants are available up to $500 per month and will be awarded for use within the months of June and July 2020. Grant funds can be used toward print and/or digital advertising. Funds cannot be applied to previously run ads not applied for under this program, and cannot be credited toward outstanding advertising balances.

Matching Grant Form

  • How to Apply
  • Finish

Fill out the form below with information on how you would use your advertising grant to help your business. Once you submit the application, your The Central Virginian Multimedia Specialist will be in touch within 1–2 business days. If you have any questions, do not hesitate to reach out to your representative or the advertising department.

Applly Today

Please indicate media you are requesting to be matched.

Please indicate media you are requesting to be matched.

Verify and Submit

Online Poll

If it might improve local broadband access, would you give your electric provider a free easement on your property?

A Culpeper landowner filed suit against Rappahannock Electric Cooperative because the company tried to use a new state law to install broadband equipment within existing electric easements on private property.

You voted:

Guest Column

  • 2 min to read

A new temporary storage facility has been built on Route 15 here in Zion Crossroads. I am constantly amazed at how popular these types of places are. Apparently many of us have more stuff than can fit into our home, so we rent space to store it. And not just any space, but space that is both heated and air conditioned! Our forefathers would not understand this phenomenon, I’m sure. Read more

  • Updated
  • 2 min to read

While there are drawbacks to wintertime walks on the big planet, there are also some big advantages. There are no issues with humidity and sweating, there are no flies, ticks or mosquitoes looking to snack on you, no spider webs to wrap around your face and no danger of surprise or attack from snakes. Read more

  • Updated
  • 1 min to read

It’s a wind-down month … winding down from six weeks of holidays and feasts, and an excess of sports and salty, fattening snacks. There’s not a great deal to look forward to in January except returning useless gifts or a White Sale at Macy’s or sudden and total isolation from the extended family, and that can be a good thing. There are useful things that need doing: last-minute yardwork, perhaps, or work on taxes, thank-you’s to be written. Read more

  • 2 min to read

Dear readers, a couple of days after Christmas I went to the Zion Crossroads Walmart to pick up some milk. And thank goodness I did! Because the store shelves were already fully stocked with Valentine’s Day candy, and I was able to purchase some before they ran out. Everyone knows heart-shaped chocolate tastes best when it’s eaten with the last bit of Christmas eggnog! Read more

  • Updated
  • 2 min to read

Amid the viral and other mania of 2020, recently another time of worldwide mania came to my mind: Y2K.  Read more

  • 1 min to read

One of my favorite things to do during the holidays is to drive around and look at homes decorated for Christmas. You just can’t beat touring a neighborhood or two in a warm vehicle, while sipping a hot beverage. And as a bonus, this is a perfectly acceptable physically distanced activity to do in 2020. Read more

  • 2 min to read

If you want a cheap tour of the Holy Land, check for a church group going in January – but dress warmly and carry a raincoat. That’s the rainy season there, tourists are scarce, and thus rates are low. Nazareth is about the same 33-degree-north latitude as San Diego and Phoenix, but you won’t be in either. Not even close. December and January are the rainy months and temperatures run in the low 50s.  Read more

  • 4 min to read

This past election I served as a poll watcher at the Mineral Baptist Church. I had never done this, and kind of fell into it. I’d like to share my experiences there so that people can gain an understanding of how the voting process works from the perspective of the people who administer it.  Read more

  • 1 min to read

Once or twice a week I pass a local business sign which proclaims “Veteran-own and operated.” No doubt that’s supposed to make me favor this business over those not owned by veterans, but I am not convinced. There’s nothing here that guarantees “best work in the county” or “best prices.” We owe our veterans much—certainly better benefits and medical treatment than they usually get. But do they automatically go to the front of the line when you need a power washing or fridge repair? Read more

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